As the owner of seasonal collections, I would analyze which trends would translate well into bags and accessories. Creating concept boards and colour ups to showcase which styles would be included in each collection.

For this collection, I wanted to incorporate new paneling to emphasize colour blocking. By including four top selling bags and one new development, we could test the market and see if the new bag should be brought into the classics category.

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Herschel SS21 Colour

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Herschel Collection Concept: Women's Sports